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Eighties - Tyres

World in TV - Europe

In 1983, the French-speaking public witnessed the appearance of the metallic humanoid in a hyper-technological atmosphere and which is dragged from the scene by a wheel. This was Une sculpture d’avance produced in print and video formats, with the “performance” version for the P6, and the “économie” version for the P8. During those same years, the Scandinavian market responded with The Most Wanted Tyres, showing a young woman (in high red heels…) who goes from the Ferrari (of course red) of Phonecall to the Ferrari (again red) of Cardeal. In Germany Die Beine ihres Autos unfolded over several years and several subjects; short clips, with a version for the printed media, in which the protagonists move balancing on a tyre, as though they were walking “with the legs of their cars”. /p>