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Eighties - Tyres

What "Sort" of Person Are You?

“Tell us who you are, what your needs are, your tastes, and we’ll tell you which tyre, chosen from our range, is the right one for you.” The tyre campaign for 1985 was called Che “tipo” sei? (What “Sort” of Person Are You?): different faces, different consumer types in search of the tyre that Pirelli had created specially to satisfy their specific needs.