Eighties - Tyres
New Pirelli Serie Larga’s
The Information Era was just beginning. Computerized design and new technologies allowed for virtual simulations, added a powerful technological connotation to the Pirelli Serie Larga’s promise of safety. It was the image provided by forecasting modelling methods that the 1979 campaign Il nuovo disegno della sicurezza (Safety Has a New Design) was based on, accompanied by a TV commercial in turn characterized by a “pixelated” effect.