Seventies - Institutional

Culture, centre of gravity

At the same time as the foundation of “Pirelli. Rivista d’informazione e di tecnica”, in the aftermath of the Second World War, the Group set up the Centro Culturale Pirelli: a company library, meetings with authors, plays, concerts, lectures and debates. The brand for the Cultural Centre is the work of the designer Pino Tovaglia: two Cs geometrically arranged around an ideal central core. In more recent times, the logo was modified by revisiting the motif of the two Cs, now side by side almost as though they were the wheels of a car.