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Seventies - Institutional

A world of sign

In the second half of the 1960s, the designer Christiane Beylier tried to render the global concept of the Pirelli Group immediately perceptible, to convey the multinational, multi-product aspect of a Group operative in every area of human activity. The ductility of the long P logotype facilitated its duplication and projection, as seen in the graphic elaborations of Serena and Christa Tschopp.