Seventies - Tyres

A Cinturato to win

At the end of 1970, the advertising campaign Cinturato Pirelli vince i rallies (Cinturato Pirelli Wins Rallies) was released with the name of the Hungarian- born and naturalized Argentinian photographer Tomás Gonda. For Pirelli, it was tantamount to the officialization of a wholly new commitment to a motoring discipline that was conquering more and more motor racing enthusiasts.