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TV commercial, Brazil, 1989

Com Pirelli você sabe con que anda

Brazil is a story unto itself, with a varied and wide production of TV campaigns starting from the mid-1970s, when Pirelli Ilio for commercial vehicles was the brave sheriff of the Westerns. In the cycle of mini-comedies entitled Que categoria! from 1981, famous testimonials such as the footballer Sócrates, the actress Kate Lyra, the racing car driver Wilson Fittipaldi entered a tyre shop and chose the “Cinturaço”, while Pantera of the late 1980s was all played out on the car chase between Diabolik’s black Jaguar E-type and the black panther whose claws traced the pattern of the Pirelli P600.