page 305

TV commercial, 1986

Pirelli. La base della sicurezza

Centro agency

The fair-haired boy plays in the middle of the road as though he were isolated from everything: his gaze, as he watches a white car heads towards him and brake in the nick of time, is enigmatic. No words, no music, just his “vroom vroom” as he pushes the toy car, and then the screech of the tyres that grip the asphalt. This is La base della sicurezza (The Basis of Safety), the 1986 commercial destined for the Italian public. No mention but highly recognizable, is the Pirelli P600 model.