page 287
TV commercial, 1983
Pirelli. Quando il pneumatico fa l’automobile
Centro agency
1984 closed with a couple of single subjects, always within the Serie Larga range, in a campaign called “technological/spectacular advertising”, between a TV commercial for the P4 “using all the strangest devices” and a press announcement on the P8 that used “computer calligraphy to create a certain technological atmosphere”.