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TV commercial, 1981

Pirelli. Quando il pneumatico fa l’automobile

Centro agency

In 1981 the Serie Larga – which had become the epitome of “safety according to Pirelli” – demonstrated what happens “when it’s the tyre that makes the car”. In the 1982 campaign which also included a TV commercial version, they became the “Magnificent Six” that went forth in Western style “towards the sprint economy”, and then the following year, were affirmed as “the tyres that have changed tyres”.