TV commercial, 1976
Pirelli è tecnologia. P3 è Pirelli
The very concept of a single technological patrimony, of which Pirelli P3 was one of the multiple facets, was resumed in 1976, with Pirelli is Technology, P3 is Pirelli. This was a new take on the themes of the 1975 campaign – Venice, the United States, the USSR, the Middle East – but this time with a different view through the camera lens. Besides the TV commercials, a line of merchandising played out on the value of the number 3 helped to consolidate the commercial image of the Pirelli P3.