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TV commercial, 1975

P3 Pirelli. Pneumatico rivoluzionario

Centro agency

A Single Patrimony of Energy and Intelligence: This is what allowed Pirelli to create the P3, but also to export machinery used to manufacture tyres to the Soviet Union and Iraq, to make rubber pipes for an oil pipeline in the Mediterranean, to lay underwater cables in the Atlantic, and to design a “never yet seen” tidal dam to save Venice. These were the themes used in the advertising campaign for the P3 its first year of life in 1975.