“Carosello” in ten episodes - 1972
Cinturato Pirelli CN54
Director: Enrico Sannia. Produced by: RPA/ODMS
The “rally effect” was further reinforced with the 1972 season. The advertising message acquired greater breadth and was structured as a broad story, almost as though it wanted the public at large to get closer and closer to this sport. The repercussions of this competition on the serial product Cinturato CN54 became pivotal in that year’s advertising campaign.The TV presence for the 1972 “Carosello” season was also entirely dedicated to the rally world, with various situations linked to the drivers, the cars, to the still little-known aspects of the sport. In other words, to everything that led to the Cinturato CN54.