“Carosello” in ten episodes - 1970
La nostra vita sulle strade
Director: Roberto Gavioli. Produced by: Gamma Film
It was 1970 and the Cinturato was at the height of its commercial success. On Italian television, the media phenomenon known as “Carosello” – an early evening viewing slot – had been going strong for over a decade. This was the ideal container for commercial advertising, and was structured as though it were a TV show. That year, La nostra vita sulle strade (Our Life on the Road), a series of comedy sketches centred on the theme of road safety advertising the Cinturato, was aired on “Carosello”. All of these ended with a “tyre moral” inviting consumers to choose the CN54.